Fandom’s 2025 Comic-Con Party Installation

Fandom 2025 Comic-Con Party

Posted September 8, 2025

Here is another extensive installation for a Fandom party at Comic-Con 2025 in San Diego, CA.

Taking place on the Hard Rock Hotel’s FLOAT rooftop, Fandom’s 2025 Comic-Con party brought together fans, creators, and industry insiders for a night of unforgettable energy and immersive fun.

In partnership with Universal’s Epic Universe, Fandom’s party was designed to promote the highly anticipated theme park expansion. The collaboration introduced themed environments, branded installations, and unique photo ops inspired by Epic Universe’s upcoming attractions—blending the excitement of SDCC with a preview of the future of theme park entertainment.

The result was more than just a party—it was a dynamic, multi-sensory experience that honored fandom culture while building hype for what’s next in immersive storytelling. With music, glowing visuals, and hands-on moments throughout the night, it solidified its place as one of Comic-Con’s most sought-after and talked-about events.

PLANNING

Our team worked closely with the creative departments at Fandom and Universal’s Epic Universe to bring their high-energy rooftop activation at San Diego Comic-Con to life. We proofed, printed, and expertly installed the designs provided by both teams, translating bold concepts into tangible, high-impact experiences. From intricate graphics to large-scale builds, every element was aligned with the immersive theme of the activation.

Key highlights included custom-designed photo ops representing iconic franchises like How to Train Your Dragon, Dark Universe, Nintendo’s Donkey Kong Country, and Fantastic Beasts. We also provided custom rental tables, sign holders, and stage elements, all carefully placed to enhance the layout and support guest interaction.

To complete the premium feel of the experience, we built a massive branded step and repeat backdrop and red carpet walkway, offering the perfect photo moment and making every attendee feel like a VIP. The end result was an engaging, visually immersive event space that combined Universal’s storytelling with Fandom’s pop culture energy.

CONSTRUCTION

The “Fandom Party” venue activation was transformed into an unforgettable, immersive celebration through a collection of bold, custom-built installations that guided fans through a world of beloved franchises. Guests were welcomed through two towering 12-foot printed arches acting as entry portals, setting the tone for the experience. Inside the venue, we installed multiple printed arches and themed structures to guide visitor flow and define each franchise activation.

To support wayfinding across the sprawling rooftop venue, we designed, printed, and mounted branded directional signage and guide signs, seamlessly blending Fandom’s brand with immersive aesthetics. One of the centerpieces of the event was a custom built “FANDOM PARTY” stage sign, prominently displayed with stage charms and decorative fixtures that elevated the entertainment experience and drew attention to the main stage area.

Franchise-themed installations included a fully enclosed Dark Universe makeup booth, built over a converted pool patio and transformed into a chillingly detailed monster makeup experience. Just steps away, the Isle of Berk photo op featured large dragon props and a 10-foot-wide printed map from How to Train Your Dragon. The Harry Potter universe also came to life in the Fantastic Beasts tented photo op, featuring a central carnival tent and three oversized custom-printed fabric banners for a dramatic wizarding backdrop.

INSTALLATION

All assets were carefully transported from our warehouse to San Diego Comic-Con, with our logistics team coordinating a seamless delivery to the rooftop venue. Our on-site team and project managers were present throughout installation to ensure every element—large and small—was assembled accurately, efficiently, and safely.

Because the event relied on one-time-use, custom-fabricated pieces, we prioritized precision during setup and made sure everything was fully operational and show-ready before guests arrived.

After the event, our team handled teardown and cleanup with the same attention to detail. We dismantled every structure with care, leaving the venue exactly as we found it—clean, organized, and ready for its next use.

RCS Custom Exhibits is a one-stop shop specializing in the design and fabrication custom trade show exhibit booths, brand activation, props and television scenery.