New Balance Pop-Up

Here is a new brand activation pop-up custom built for sports footwear and apparel manufacturer New Balance.

The activation was designed to promote their new Call Me Coco line and included several elements both indoor and outdoor.

A freestanding locker featuring a LED illuminated acrylic shoe display and shelves was installed inside. It was complemented by a printed wall showing their athlete, tennis player Cori “Coco” Gauff after one of her victories. A vertical branded mirror was also hung on the wall. Next to it, a tennis ball display plinth was placed.

Designed to be used for photo op outside, the fun part of this activation was without a doubt a mini tennis court recreating the Coco Gauff’s championship experience and including branded green flooring replicating Wimbledon’s grass court, a small net as well as a life-size photo backdrop featuring the tennis player.

Everything was custom built at RCS’s headquarters in Los Angeles, delivered and professionally installed on location.