Pureology Brand Activation

Posted November 9, 2026

Here is a fun Brand Activation pop-up created for professional hair care brand Pureology. Taking place at the One Hotel in Los Angeles, the event was showcasing the company’s latest products for influencers and clients.

BRAND ACTIVATION OBJECTIVES

The goal of Pureology’s single night activation was to bring in new and existing consumers to enjoy a night of drinks and samples for their new products. Pureology is a top-tier, 100% vegan, sulfate-free, professional hair care brand specializing in color-treated hair. The client follows a pink/purple/periwinkle color pallet throughout their branding that can be seen on each product as well. Pureology focuses on a natural approach to their products and that can also been seen through the plantscaping used in tandem with our color-branded assets.

DESIGN & CONSTRUCTION

The Pureology team requested several interactive assets along with graphics to place on windows/mirrors throughout the venue. Users were able to interact with 1) the desk asset as a surface to test and use items, 2) the LED-lit bench as seating and for photo op.

RCS Custom Exhibits fabricated a smaller-scale group of custom-branded assets for Pureology to utilize for a cocktail evening environment. The two main assets; a frosted acrylic desk for testing product and a circular seating nook for rest as well as photo opportunities. The vinyl prints were installed by RCS’s in-house vinyl installer throughout the venue. We also provided a branded DJ booth.

LOGISTICS

Delivery and Installation

The completed group of assets were delivered and installed by the RCS team. Our team provided seamless assembly, polished presentation and precise alignment. Complete on-site assembly and staging of the assets including a desk, interactive seating and several vinyl graphics placed throughout. This build requires several trips to transport all assets via dollies and carts through the designated hotel load-in pathways.

Dismantle and Storage

We dismantled and prepared assets for storage at our facility for future activations.

BUDGET & TIMELINE

The price was all inclusive of design, manufacturing, delivery and storage of these assets for the next show.

Overall timeline was about 2 weeks from signing to installation.

RCS Custom Exhibits is a one-stop shop specializing in the design and fabrication custom trade show exhibit booths, brand activation, props, television and film scenery.