Custom Exhibit Booth for Ethique at Ulta Beauty World 2025

Posted May 5, 2025

Here’s a look at a trade show booth we custom built for Ethique at Ulta Beauty World 2025.

Organized by Ulta Beauty, this one-day event was created to bring beauty industry professionals together and was taking place on Saturday, April 26th, 2025 at the Henry B. Gonzales Convention Center in San Antonio, Texas.

PLANNING

Based in New Zealand, the environmentally friendly cosmetics company Ethique was looking for a booth that authentically represented their brand values and aesthetic. The design process focused on integrating Ethique’s vibrant palette, typography, messaging to create a cohesive and inviting space that would reflect their packaging and website.

Key features included a rainbow wall connecting from the floor to the wall, a recessed monitor, a LED emitted logo, a custom-built soap engraving station allowing guests to personalize and win
their own bars well as interactive displays that educated visitors on Ethique’s hair care products. Careful consideration was given to wall placements and logo positioning to maximize engagement and brand visibility.

BUILDING THE DISPLAY

The booth’s design closely reflected Ethique’s vibrant packaging and website, incorporating their full spectrum of bold, high-impact brand colors to create a bright, inviting space. A rainbow floor, cabinet, and wall installation made the booth instantly recognizable and immersive.

Custom-built pedestals were placed throughout the space to display Ethique’s colorful bars of soap and shampoo, giving each product its own spotlight. A massive return wall, filled with real soap bars arranged in a rainbow layout, served as both a visual anchor and a tactile showcase of the brand’s product range. Carefully applied vinyl word graphics showcased Ethique’s clean, purpose-driven typography and messaging, while a CNC-cut LED-lit logo provided a bold and illuminated brand statement. A recessed monitor was seamlessly integrated into a mirrored wall with custom-cut reflective panels, balancing digital storytelling with sleek aesthetics. At the center of the space stood a custom desk featuring an acrylic product display, complemented by a popular soap engraving station, where guests could personalize and win a bar of Ethique’s signature product. Every detail—from product layout to branding elements—was intentionally designed to guide engagement, spark curiosity, and highlight Ethique’s mission of sustainable, zero-waste beauty.

INSTALLATION

Everything was built in our Los Angeles shop. All booth components were designed for modular assembly. Vinyl decals were carefully applied in-house before shipping, ensuring efficient, accurate installation. All materials included in the booth were carefully selected and color matched to ensure long-term durability. Custom packaging crates and solutions facilitated the safest transportation possible in preserving the booth’s integrity across future events.

RCS Custom Exhibits is a one-stop shop specializing in the design and fabrication of exhibit booths, including 3D design, full construction, transportation, installation and breakdown.