Gifting Suite at 2021 espnW: Women + Sports Summit

Posted October 26, 2021

Here’s a gifting suite we built and installed for American sports footwear and apparel brand New Balance at 2021 espnW: Women + Sports Summit in La Jolla, CA.

A gift suite is a type of brand activation where companies give products to celebrities – in this case sport influencers and athletes – and, in exchange, they take a photo with these products on a red carpet or in front of a step and repeat backdrop.

Our client provided us with a 3D design of what they wanted, which included a wall, posters, seats, lockers, a mirror and a branded counter. Our team handled the construction, transportation, installation and breakdown.

You can see below pictures from concept to installation at The Lodge at Torrey Pines.